Olympic Team campaign unveiled Monday

TORONTO – The Canadian Olympic Team will launch a dynamic new brand campaign celebrating Canada’s outstanding Olympic hopefuls as they prepare to compete for Canada in London 2012. Canadian Olympic Team representatives and athletes will be available for comment on site.

MONTREAL

WHO:
Sylvie Bernier, Olympic gold medallist, 2012 Canadian Olympic Team Assistant Chef de Mission
Derek Kent, Chief Marketing Officer, Canadian Olympic Committee
Dimitri Soudas, Executive Director Communications, Canadian Olympic Committee
Gérald Tremblay, Mayor of Montreal
Canadian Athletes featured in the campaign

WHEN:   Monday, May 7, 2012, 8:00am EST (Registration starts at 7:30am sharp)

WHERE: Champs-de-Mars, 275 Rue Notre-Dame Est, Montreal, QC

*Photo opportunity*
*Media are asked to register with Sylvie Bigras at sbigras@olympic.ca

TORONTO

WHO:
Mark Tewksbury, Olympic gold medallist, 2012 Canadian Olympic Team Chef de Mission
Christopher Overholt, Chief Executive Officer & Secretary General, Canadian Olympic Committee
Derek Kent, Chief Marketing Officer, Canadian Olympic Committee
Henry Lu, Director
Canadian Athletes featured in the campaign

WHEN:   Monday, May 7, 2012, 2:00 pm EST (Registration starts at 1:00pm)

WHERE:   Young Centre for the Performing Arts,
Michael Young Theatre, 55 Mill Street, Bldg. 49 (Distillery District), Toronto, ON

*Photo opportunity*
*Media are asked to register with Jane Almeida at jalmeida@olympic.ca

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Canadian Olympic Committee Media Office:                
Jane Almeida, Manager, Media Relations
Tel: 416-324-4120
Cell. : 416-540-1788
Email: jalmeida@olympic.ca

Dimitri Soudas, Executive Director,Communications
Tel. : 416-324-4136
Cell. : 289-388-6419
Email: dsoudas@olympic.ca