Christine Sinclair gives her everything in new documentary

TORONTO – On the same day Canada was hosted by North American rivals U.S.A. in a Friendly soccer match, the Canadian Olympic Committee is proud to release its latest digital short documentary titled ‘The Captain’ highlighting stand-out leader and global inspiration Christine Sinclair. The Burnaby, B.C. native takes the spotlight in the latest instalment of the Canadian Olympic Team’s “Give Your Everything” campaign in a digital film determined to inspire.Fans and media are invited to watch and share this new documentary via olympic.ca and YouTube here: bit.ly/LWnfDx while supporting the Team using the Twitter hashtag #GiveYourEverything.

“Christine exemplifies leadership in so many ways and this documentary really captures her drive and determination,” said Derek Kent, Chief Marketing Officer, Canadian Olympic Committee. “This digital short shows the kind of inspiration she instills in herself and her teammates. We hope the whole country gets behind this amazing team as they head into London to compete against the world.”

The documentary release is one of many shot on location in Vancouver, Victoria, Windsor, and Montreal, as well as in the state of Florida. The campaign captures the high-performance training regimens of Canadian athletes through the lens of critically-acclaimed Canadian director and producer, Henry Lu.

ABOUT THE CANADIAN OLYMPIC COMMITTEE
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada.

Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day.

The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games.

By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.

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Canadian Olympic Committee Media Office:
Jane Almeida, Manager, Media Relations
Tel. : 416-324-4120 / Cell. : 416-540-1788
Email : jalmeida@olympic.ca

Dimitri Soudas, Executive Director, Communications
Tel. : 416-324-4136/ Cell. : 289-388-6419
Email: dsoudas@olympic.ca