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Media Advisory: Clara’s Big Ride

March 14, 2014

BE THERE WHEN CLARA’S BIG RIDE FOR BELL LET’S TALK GETS ROLLING IN SUPPORT OF CANADIAN MENTAL HEALTH

TORONTO – On March 14, Clara Hughes sets out from Toronto on Clara’s Big Ride for Bell Let’s Talk, a 12,000 kilometre journey around Canada to grow the conversation about mental health on the road to a stigma-free Canada. Clara’s Big Ride kicks off with a launch event in Toronto’sMaple Leaf Square as the six-time Olympian begins pedalling her way around Canada before finishing her 110-day journey on Parliament Hill in Ottawa on Canada Day.

What: Clara’s Big Ride for Bell Let’s Talk launch event
When:   Friday, March 14, 12 noon to 12:45 pm Clara will be available for media interviews at 10:45 am Photos at 12:30 pm
Who: Clara Hughes, Bell Let’s Talk national spokesperson The Honourable Lisa Raitt, Minister of Transport Lisa LaFlamme, Chief News Anchor and Senior Editor, CTV  News Mary Deacon, Chair, Bell Let’s Talk
Where: Maple Leaf Square West side of the Air Canada CentreClara will lead a group of cyclists from Maple Leaf Square to the Centre for Addiction and Mental Health (CAMH) before riding more than 75 kilometres to Hamilton as part of Day 1 of Clara’s Big Ride

About Clara’s Big Ride Canada’s six-time cycling and speed-skating Olympic medallist Clara Hughes will complete a 110-day bicycle journey around Canada supporting local mental health initiatives by community groups, schools and other local organizations in every province and territory. Clara’s Big Ride for Bell Let’s Talk will cover 12,000 kilometres and visit 95 Canadian communities. For more information, please visit Bell.ca/ClarasBigRide. About Bell Bell is Canada’s largest communications company, providing consumers and business customers with wireless, TV, Internet, home phone and business communications services. Bell Media is Canada’s premier multimedia company with leading assets in television, radio and digital media. Bell is wholly owned by Montréal’s BCE Inc. (TSX, NYSE: BCE). For more information, please visit Bell.ca. Bell Let’s Talk The Bell Let’s Talk mental health initiative is a national charitable program that promotes Canadian mental health across Canada with the Bell Let’s Talk Day anti-stigma campaign and significant funding for community care, research and workplace best practices. To learn more, please visit Bell.ca/LetsTalk. SOURCE Bell Canada Media Inquiries: Jenny Duncan Clara’s Big Ride for Bell Let’s Talk 604 397-1636 jenny.duncan@bell.ca Jacqueline Michelis Bell Media Relations 613 785-1427 jacqueline.michelis@bell.ca

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