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New Vision For Canadian Olympic Team With Oakley

TORONTO – Today, after decades as the go-to eyewear brand for Canadian athletes on and off the field of play, Oakley Canada formally joins the Canadian Olympic family as an Official Licensee and Official High Performance Optical Wear Supplier for the Canadian Olympic Team. The agreement spans 2013-2016, covering the Sochi 2014 Olympic Winter Games, the Toronto 2015 Pan American Games and the Rio 2016 Olympic Games.

“As a brand and as a product, Oakley encompasses the attitude, innovation, passion and performance we look for in Canadian Olympic Team partners,” said Marcel Aubut, President of the Canadian Olympic Committee. “On behalf of the Canadian Olympic Committee, I am delighted to officially welcome Oakley to our Canadian Olympic family.”

“It is a tremendous honour for Oakley to be named the official high performance optical supplier to the Canadian Olympic Team,” said Hilary Hartley, General Manager of Oakley Canada. “As a company with a long history of supporting the dedication of Olympic athletes, we are proud of this partnership.”

Coming this fall, Oakley will launch a unique Canadian Olympic Team eyewear collection that features the same advanced technologies that many Olympic competitors depend on for the most important performances of their careers. The obsession behind Oakley’s performance-driven innovations reflects the values and passions of Canada’s outstanding athletes.

“I’m so excited that Oakley is joining forces with the Canadian Olympic Team,” enthused four-time Olympic medallist and Chair of the COC’s Athletes’ Commission, Adam van Koeverden. “Oakley has been one of my greatest sponsors and supporters on and off the water for over a decade, and I think it’s an amazing opportunity for our athletes. In my opinion, Oakley makes the best eyewear on the planet, and like our world-class athletes, they are just as focused on being number one, so it’s a tremendous fit. I can’t wait to try out the new line.”

“Oakley has been a loyal supporter of mine throughout my career,” added Vancouver 2010 Olympic Gold medallist Alex Bilodeau. “At the age of 15, it was quite glamorous to wear their sunglasses. Today, in the lead up to my last Olympic Games, I wear their world-renowned iconic O with just as much pride. It is great to see Oakley join the great Canadian Olympic family as even more Canadian athletes will now have access to the best sunglasses available.”

Proceeds of officially licensed Oakley/ Canadian Olympic Team eyewear products will directly support the training and development of Canadian Olympic and high-performance athletes as Canada contends for the number one position in overall medal count in Sochi 2014 and goes for gold in Toronto 2015 and Rio 2016.

About Oakley, Inc.:
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and all premium Oakley goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at oakley.com. Follow Oakley on Twitter and Facebook.

About the Canadian Olympic Committee:
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and Give Their Everything every day. The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.

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 Canadian Olympic Committee Media Office:          
Luc Beaudin, Coordinator, Communications and Media Relations
Cell: 514-206-6720
Email: lbeaudin@olympic.ca

Jane Almeida, Manager, Media Relations
Tel: 416-324-4120 / Cell: 416-540-1788
Email: jalmeida@olympic.ca

Dimitri Soudas, Executive Director, Communications
Tel: 416-324-4136 / Cell: 289-388-6419
Email: dsoudas@olympic.ca

Oakley Canada Media Office:
Marie-Eve Guay, PR & Women’s Marketing Manager
Tel: 514-956-2053 / Cell: 514-607-0037
Email: meguay@oakley.com

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Marc-André Plouffe
Executive Director, Communications
Tel: 514-861-5487 / Cell: 416-428-0572
Email: maplouffe@olympic.ca

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