November 7, 2013
CANADIAN OLYMPIC COMMITTEE LAUNCHES NEW AND IMPROVED OLYMPIC.CA, REBOOTS DIGITAL TEAM STRUCTURE
New Website, Digital and Social strategy unveiled three months before Sochi 2014.
TORONTO – Today, the Canadian Olympic Committee (COC) announced a newly redesigned Olympic.ca with more intuitive navigation, an integrated social/mobile experience and enhanced athlete storytelling to support its partners in the corporate and National Sport Federation (NSF) community.
This new home base for fans of the Canadian Olympic Team makes it easier to share articles, photographs and videos. For Sochi 2014, Olympic.ca, which is cleaner, sleeker and faster, will be the hub for all things Canadian Olympic Team, ensuring its online presence continues to be an outstanding experience for NSFs, fans, athletes and partners.
“Our vision is to create a website that is of the highest quality and standard. We know our fans, athletes and our partners are hungry for Canadian Olympic Team content,” said Derek Kent, Chief Marketing Officer of the Canadian Olympic Committee. “This new website will ensure our athletes’ stories are told and shared in more compelling ways with fans at home and around the world.”
Recognizing the importance and intersection of digital, social and brand, a new Brand Connections team has been created. Todd Denis, a digital and marketing industry veteran has been named to the newly created position of Director, Brand Connections. The team includes dedicated community editors – one based in Montreal – and another content producer in Toronto – all with the aim of profiling our athletes and their sports.
“The new website is a huge leap forward. It’s modern, fast, easy-to-use, and mobile-friendly, but it is also just the beginning,” said Todd Denis, Director of Brand Connections for the Canadian Olympic Committee. “Expect continuous improvements in the coming months, especially as the team works with our NSF partners to craft deeper athlete stories for all of our channels.”
“This new digital structure and site will allow us to better support our NSFs and marketing partners in pursuit of this space,” added Kent.
“I love this new website. For me it reaches the top of the digital podium for the team,” said Kaillie Humphries, Vancouver 2010 Olympic gold medallist (Bobsleigh). “It is awesome. I will definitely be engaging with it, as a gateway to social platforms and all my fans on the road to Sochi.”
Drastically improved stability and performance: The new website includes a new collaboration with WordPress (VIP), the world’s #1 blog-specific Content Management System (CMS), powering more than 69 million sites, including well known sport and media properties.
Enhanced search: Search functionally custom developed by the WordPress partner network, providing context specific search (searching by athlete, by sport, by games, etc.)
Modern, mobile-first design: Use of ‘responsive’ development, which means the site literally ‘responds’ to the screen dimensions of the device it’s being displayed on, creating superior experiences from one site, regardless of screen size.
Simplified navigation: Menu systems designed for mobile screens, with focus on core areas of highest fan interest.
Built to be shared by athletes, fans and partners: Inclusion of prominent social sharing capabilities, encouraging fans to spread Canadian Olympic content with fans, NSF partners, and its corporate partners.
Enhanced French-language version: The French-language site now has its own domain name: Olympique.ca, and dedicated francophone staff to ensure it is up to date.
Robust publishing platform: The site is built to accommodate a huge increase in content volume, including new series, rich media galleries, guest authors, and best-in-class athlete profiles.
The COC collaborated with top Canadian interactive design and marketing shop Zync (zync.ca) to create the new website.
About the Canadian Olympic Committee:
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day. The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.
Zync is a brand and marketing agency focused on delivering highly creative, strategic solutions and forging strong relationships. The team builds compelling brand and marketing campaigns for leading organizations across a wide range of industries.
Note to editors: photos of the new website http://wdrv.it/17azyVU.
Canadian Olympic Committee Media Office:
Luc Beaudin, Coordinator, Communications and Media Relations
Jane Almeida, Manager, Media Relations
Tel: 416-324-4120 / Cell: 416-540-1788
Dimitri Soudas, Executive Director, Communications
Tel: 416-324-4136 / Cell: 289-388-6419