September 10, 2013

Canadian Olympic Foundation highlights Hudson’s Bay continued investment in Canadian Sport through Iconic Red Mitten initiative

MONTREAL – Today, with 150 days remaining until the Sochi 2014 Olympic Winter Games, Hudson’s Bay officially launched the 5th edition of its Red Mitten, the nation’s most iconic symbol of Canadian Olympic pride and the source of millions of dollars in direct athlete funding through the Canadian Olympic Foundation (COF).

“Winning is important to our country and through the COF’s partnership with Hudson’s Bay, the Red Mitten initiative has generated more than $22 million in support for Canadian podium potential since 2009,” said Marcel Aubut, President of the Canadian Olympic Committee and Chairman of the COF. “Through this on-going partnership, the Foundation will continue supporting the development of today’s Olympic hopefuls, while investing in the next generation of athletes who will help to realize Canada’s Olympic dreams for years to come.”

“The mittens are a symbol of national pride and belief in our athletes, and the more than $22 million raised to date by this initiative is an achievement Canadians across the country can celebrate,” said Bonnie Brooks, President, Hudson’s Bay Company. “Hudson’s Bay is committed to supporting Canadian athletes and we are proud to launch the 5th edition Red Mittens and to continue this successful fundraising program.”

“The Red Mitten initiative represents a concrete way for Canadians to show their interest in, and support for, our Olympic athletes. It is a simple way to help make Olympic dreams come true,” said Vancouver 2010 Olympic gold medallist Alexandre Bilodeau. “Wherever you are, from coast to coast to coast, as you wave your Red Mittens to cheer us on in Sochi, I hope that you feel very proud of your contribution to the success of the Canadian Olympic Team.”

The launch of the 5th edition Red Mitten brings a variety of additions to help Canadians celebrate and support their Olympic athletes and hopefuls. For the first time, the Red Mittens will be available in an “infant” size, allowing the whole family to show their Canadian stripes. In addition, a new collectors’ pin in the shape of the 5th edition Red Mitten will also be available in stores as of November 10th, 2013. Like the Red Mittens they emulate, each pin purchased will deliver $3.33 to the COF.

Launched in advance of the Vancouver 2010 Olympic Winter Games, more than five million pairs of Red Mittens have been sold to Canadians from coast to coast to coast raising more than $22 million.

About the Canadian Olympic Foundation:
The Canadian Olympic Foundation is a national charitable organization established in 2007 and governed by a Board of Directors.  The Foundation raises funds to support high performance athletes and sports with the greatest potential to reach the podium at world and Olympic events. The Foundation is supported by charitable gifts from individual donors and corporate partners and funds raised by programs such as the Red Mittens.


Canadian Olympic Committee Media Office:          
Luc Beaudin, Coordinator, Communications and Media Relations
Cell: 514-206-6720

Jane Almeida, Manager, Media Relations
Tel: 416-324-4120 / Cell: 416-540-1788

Dimitri Soudas, Executive Director, Communications
Tel: 416-324-4136 / Cell: 289-388-6419