October 22, 2013
Partnership continues The Globe’s legacy as Canada’s go-to print source for Canadian Olympic Team news, analysis and insight leading into Sochi 2014.
Toronto, ON – Today, The Globe and Mail announced the renewal of its partnership with the Canadian Olympic Committee (COC) as the Official National News Media Partner in an agreement that extends through to the Rio 2016 Olympic Games. The Globe’s robust partnership and four year commitment to the Canadian Olympic Team includes support for the Canadian Olympic Team’s brand campaign for Sochi 2014, as well as the Coaches Reward Program, which rewards coaches financially for podium finishes at Olympic Games. Additionally, the old saying “news travels fast” gets new meaning in Sochi, with The Globe signing on as National News Media Partner of the Canadian National Men’s and Women’s Bobsleigh and Skeleton Teams, and Presenting Sponsor of the Canadian Women’s CAN 1 Bobsleigh team. These commitments will see prominent Globe and Mail branding on team suits and the Women’s Can 1 Bobsleigh, among other benefits. “Since 2005, The Globe and Mail has been a tremendous partner to the COC, and our renewed agreement continues this legacy of support as we approach Sochi 2014,” said Marcel Aubut, Canadian Olympic Committee President. “Canadians have high hopes for our athletes in Sochi, and as was the case in Beijing, Vancouver and London, The Globe and Mail’s outstanding coverage will ensure our athletes’ stories will continue to be told to fans back home and around the world.” “Few events capture the attention of a nation like the Olympic Games, and our partnership with the Canadian Olympic Committee allows us to once again offer Canadians an exclusive window into the world of our athletes, their sports and the country hosting the 2014 Olympic Games,” said Phillip Crawley, Publisher and CEO of The Globe and Mail. “The Globe and Mail’s Sochi coverage will be as deep as it is far-reaching, attracting millions of readers to the full spectrum of our print, online and mobile platforms.” The Globe and Mail will be sending eight of its top journalists to cover the Sochi 2014 Olympic Winter Games, providing readers with unparalleled news coverage, analysis and insight from multiple perspectives. In addition to award-winning sports reporters, The Globe will report on the cultural, political and economic impact of the Games. Globe audiences can expect top quality writing, breathtaking photography, engaging videos and interactive features across multimedia platforms and properties. “The Canadian Olympic Team’s athletes and coaches hail from across Canada, so it’s fitting that our National News Media Partner reflects this geographic diversity,” said Kaillie Humphries, Vancouver 2010 Olympic gold medallist (Bobsleigh). “Most of us have grown up reading The Globe and Mail’s sports coverage, and we look forward to having passionate, patriotic Canadians being engaged through The Globe’s coverage in 2014.”
About The Globe and Mail
The Globe and Mail, through its newspaper, magazine, online and mobile platforms, is Canada’s foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians in its award-winning coverage and analysis of news, politics, business and lifestyle. The Globe and Mail, Canada’s national newspaper, founded in 1844, Report on Business, Canada’s most influential business magazine, and globeandmail.com, the newspaper’s online and mobile media hub, reach a combined 6.3 million readers every month. The Globe has received numerous journalism awards, including the international 2011 prize for General Excellence in Journalism from the Online News Associations, nine Michener Awards for Public Service Journalism, and more National Newspaper Awards than any other newspaper in Canada. The Globe and Mail is 85% owned by Woodbridge, the investment arm of the Thomson family, and Bell Canada (15%).
About the Canadian Olympic Committee
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and give their everything every day. The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.
Note to editors
A photo of The Globe and Mail-branded Women’s Can 1 Bobsleigh is available.
Canadian Olympic Committee Media Office
Coordinator, Communications and Media Relations
Manager, Media Relations
Telelphone: 416-324-4120 / Cell: 416-540-1788
Executive Director, Communications
Telephone: 416-324-4136 / Cell: 289-388-6419