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Release: Olympic High Performance Collection Unveiled At Sport Chek

November 6, 2013

SPORT CHEK UNVEILS ALL-NEW ADIDAS CANADIAN OLYMPIC TEAM HIGH PERFORMANCE COLLECTION
First-ever Canadian Olympic line of 170 clothing and footwear pieces specially designed by adidas for high performance training
New adidas Canadian Olympic training shoe to become part of the Olympic Team’s podium uniform
Available now at 170 Sport Chek stores across the country and on SportChek.ca

 TORONTO - Sport Chek, the Official Sports Store of Canada’s Olympic Team, today unveiled the first-ever adidas Canadian Olympic Team High Performance Collection of apparel and footwear.

The Olympic-branded collection includes Terrex Boots, Compression Shorts, Stretch Primaloft Jackets, Techfit Short Sleeve Tops, an Ultimate 3-Stripe Fleece Full Zip Hoody as well as socks, gloves, sandals, sports bras and base layers. By incorporating adidas technologies such as Climalite, Climawarm and Techfit, the clothes optimize the athlete’s performance by improving muscle efficiency, increasing moisture-control and providing insulation in colder temperatures.

Included in the collection is the all-new Canadian Olympic ‘Adipure Crazy Quick’ running shoes that Canadian Olympians will be wearing on the podium at the 2014 Olympic Games in Sochi.

Sport Chek, adidas and the Canadian Olympic team announced the ground-breaking partnership several months ago.  Today is the first time that the collection of more than 170 items is unveiled to the public and Canada’s Olympic team.

In addition to being joined by leading Canadian Olympians, Sport Chek today is highlighting exceptional amateur athletes in six communities across the country – and said that the new adidas Canadian Olympic Team High Performance Collection is truly designed for athletes training at all skill levels.

“This is the most accessible and highest performance line of Olympic clothing that Canadians have ever seen,” said Michael Medline, President of Canadian Tire Sports and Sport Chek.  “We are so proud to partner with adidas and Canada’s Olympic team to provide performance apparel and bring this entire collection to Canadians and athletes at 170 Sport Chek locations across the country.”

“We are thrilled to launch the adidas Canadian Olympic Team High Performance Collection today with our partners – the Canadian Olympic Committee and Sport Chek,” said Jim Gabel, President of adidas Group Canada. “As we approach the Sochi 2014 Olympic Winter Games, and athletic training kicks into high gear, we are proud to provide Canadian athletes at all levels with apparel and footwear that will enhance their performance.”

“This clothing was designed specifically to inspire athletes with performance apparel whether they are training for the Games, competing locally or cheering from hometowns across Canada,” said Marcel Aubut, President of the Canadian Olympic Committee. “Arming our athletes with the best possible training attire is paramount to achieving athletic success, and it is great to see this high level of support for sport in our country.”

Seven of Canada’s Olympic hopefuls including Chris Del Bosco, Erik Guay, Charles Hamelin, Kaillie Humphries, Meaghan Mikkelson, Jon Montgomery and Maëlle Ricker are part of Sport Chek’s marketing campaign to celebrate the Collection, which is now available in Sport Chek stores and online at SportChek.ca. Canadian Tire and Sports Experts, also Premier National Partners of the Canadian Olympic Committee, will carry select items in-store nationwide as of November 30, 2013.
About FGL Sports: 
FGL Sports Ltd. is Canada’s largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products and operating more than 400 stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sports Experts, Atmosphere, National Sports, Intersport, Nevada Bob’s Golf, Hockey Experts, the Tech Shop, Pro-Hockey Life and S3. FGL Sports also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.FGLSports.com.

About adidas Group:
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. adidas Canada is part of the adidas Group and is the largest sporting goods company in Canada with over 1,200 employees in the corporation including brands such as Reebok, TaylorMade and Rockport.

About the Canadian Olympic Committee:
The Canadian Olympic Committee leads the achievement of the Canadian Olympic Team’s podium success and advances Olympic values in Canada. Independent and predominantly privately funded, the Canadian Olympic Committee delivers resources that Canada’s elite athletes need to perform at their best and Give Their Everything every day. The backbone of Canada’s Olympic movement, the Canadian Olympic Committee works with National Sport Federations to prepare the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.

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For more information please contact:
Brendon Arnold (For Sport Chek)
Communications Manager
FGL Sports
Email: brendon.arnold@fglsports.com
Tel: 403-831-2381

Martha Heeney (For Sport Chek)
Account Executive
North Strategic
Email: martha.heeney@northstrategic.com
Tel: 403-619-4926

Melanie Cammalleri (For adidas)
Category Brand Planner
adidas Canada
Email: melanie.cammalleri@adidas.com
Tel: 416-266-4505

Canadian Olympic Committee Media Office:
Luc Beaudin, Coordinator, Communications and Media Relations
Cell: 514-206-6720
Email: lbeaudin@olympic.ca

Jane Almeida, Manager, Media Relations
Tel: 416-324-4120 / Cell: 416-540-1788
Email: jalmeida@olympic.ca

Dimitri Soudas, Executive Director Communications
Tel: 416-324-4136 / Cell: 289-388-6419
Email: dsoudas@olympic.ca

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Marc-André Plouffe
Executive Director, Communications
Tel: 514-861-5487 / Cell: 416-428-0572
Email: maplouffe@olympic.ca

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