Canadian Olympic Team Official Website

Brand Development


When the Olympic Movement was just beginning, it was small and somewhat intimate, lacking global recognition. Only 258 athletes from sixteen nations competed in Chamonix in the first Olympic Winter Games in 1924. However, times have changed, and the Vancouver 2010 Olympic Winter Games were attended by 2,600 athletes representing 82 countries. Along with this growth has come the need for sizable revenues to ensure that the Games are successful.

Student Outcomes

Students learn about brand development through hands on design, brainstorming and research tasks

Special Features

The Brand Development resource includes a case study of Olympic branding, case questions for students, and a teacher’s guide including case extensions to further challenge students.

Related Downloads

Case Study: Brand Development

Contact Us

Canadian Olympic School Program
21 St. Clair Avenue E., Suite 900
Toronto, ON Canada, M4T 1L9

Telephone: (416) 324-5003


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