Canadian Olympic Team Official Website

Social Media Study – Educational Resource

Social Media Study – Educational Resource


Using an understanding of traditional and new media, students will develop a media campaign to promote the Sochi 2014 Olympic  Winter Games and Cultural Olympiad that features both past and current Canadian Olympians.

Student Outcomes

Students learn about traditional and digital media through a hands-on contract project completed in teams. Teamwork, working towards deadlines, research and marketing are also rolled into the project.

Special Features

Includes article, project description, project planning handouts, teaching tips, and evaluation rubric.

Contact Us

Canadian Olympic School Program
21 St. Clair Avenue E., Suite 900
Toronto, ON Canada, M4T 1L9

Telephone: (416) 324-5003


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