London 2012 Multimedia Campaign

Using an understanding of traditional and new media, students will develop a media campaign to promote the London 2012 Olympic Games that features both competing and non-competing Canadian Olympians.

Student Outcomes

Students learn about traditional and digital media through a hands-on contract project completed in teams. Teamwork, working towards deadlines, research and marketing are also rolled into the project.

Special Features

Includes article, project description, project planning handouts, teaching tips, and evaluation rubric. The supporting article is written at two reading levels.