Hudson’s Bay to double the donation on all 2019 Red Mittens sold to benefit the Canadian Olympic Foundation

TORONTO (November 19, 2018) – Canada’s favourite mittens are back and Hudson’s Bay is calling on all Canadians to join the celebration! Wednesday, November 21 marks the second annual National Red Mitten Day. For each $15 pair of 2019 mittens purchased on Red Mitten Day, Hudson’s Bay will double the $3.90 donation (up to $50,000) made to the Canadian Olympic Foundation. A long-standing Canadian tradition, money raised from the sale of Red Mittens goes to support the country’s athletes with much needed funding for everything from access to elite coaching, equipment, sport medicine and nutrition. To date, the Red Mittens alone have raised over $32 million for the Canadian Olympic Foundation.

“National Red Mitten Day is the perfect time to purchase your mittens and make an even greater contribution to Canadian athletes,”  said Alison Coville, President, Hudson’s Bay. “It is incredible to see something so emblematic of the Canadian way of life – mittens – make such an impact across the country. We’ve raised more than $32 million which has supported hundreds of Canadian athletes achieve their goals and dreams on the world stage.”

“When a Canadian buys a pair of Hudson’s Bay Red Mittens, they connect directly to our athletes through philanthropy,” added Paul McIntyre Royston, CEO, Canadian Olympic Foundation. “Their impact on training, coaching, and development has provided countless Olympic success stories.”

New this year, Hudson’s Bay is making it even easier to purchase the 2019 Red Mittens with a unique traveling pop-up shop in key locations across the Greater Toronto Area. The seasonal shop gives consumers the opportunity to stock up on the must have collectable mittens and share their Canadian spirit. Select locations will include special appearances from Canadian athletes. A list of the Red Mitten Pop Up locations can be found below:

Red Mitten Pop-Up Dates:

  • King & Spadina (464 King St W, Toronto): National Red Mitten Day – Nov 21 | 9:30 AM – 6:30 PM – SPECIAL APPEARANCES – Three-time Olympic medallist ANDRE DE GRASSE (athletics) – 11:30 AM – 1 PM and HBC Bursary Athlete and Canadian Men’s Figure Skating Champion NAM NGUYEN (figure skating) – 4:00 PM – 6:00 PM
  • Harbourfront Centre (235 Queens Quay W, Toronto): Norden – Festival of Cool – Nov 24, 25 | 4:00 PM – 11:00 PM
  • Ontario Place (955 Lake Shore Blvd W, Toronto): Skate Night – Dec 1 | 5:00 PM – 11:00 PM
  • Nathan Phillips Square (100 Queen St, W, Toronto): Fair in the Square – Dec 7, 8, 9 | 12 PM – 10:00 PM  
  • Harbourfront Centre (235 Queens Quay W, Toronto): Skate Night – Dec 15 | 5:00 PM – 11:00 PM

The 2019 Red Mittens are available now at all Hudson’s Bay locations across Canada and on thebay.com and retail for $15.00 CAD. This year’s edition features horizontal grey and white stripes over the length of the mitten, offering a unique twist on the classic design. They are available in “infant” to “adult” size allowing the whole family to support a great cause in style.

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About Hudson’s Bay

HBC, incorporated in 1670, is North America’s oldest company. Hudson’s Bay has grown to become Canada’s most prominent department store, today operating 89 full-line locations and thebay.com.  Hudson’s Bay has established a reputation for quality, service, and style by offering well-edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands, as well as exclusive food concepts.  It is part of the HBC brand portfolio. The signature stripes are a registered trademark of Hudson’s Bay Company.

About the HBC Foundation

Established in Canada in 2005, the Canadian HBC Foundation is the charitable arm of Hudson’s Bay Company, a diversified global retailer and the oldest company in North America. The foundation is a Canadian registered charity dedicated to making mental health a priority in every community by increasing understanding and improving access to care through the HEADFIRST program.

About the Canadian Olympic Committee

The Canadian Olympic Committee leads the achievement of Team Canada’s podium success and advances Olympic values across Canada. Independent and predominantly privately funded, the COC delivers the resources that Canada’s elite athletes need to perform at their best and give their everything every day. By sharing our athletes’ stories, we inspire all Canadians through the power of sport: 24 hours a day, 7 days a week, 365 days a year.

About the Canadian Olympic Foundation

Changing the world through the power of sport. It’s what we do. The Canadian Olympic Foundation believes that everyone is capable of greatness – they just need to be given the opportunity. As the official charitable organization of Team Canada, it’s our responsibility to create that opportunity for all of our Canadian athletes. We raise funds to support the Canadian Olympic Team, next generation, high-performance athletes, and the Canadian sport system. Daily training, year-round coaching, proper nutrition, national and international competitions, and state-of-the-art equipment are all essential in propelling our athletes to the top of the podium.With the support of our donors, we enable Canadians and Canadian athletes to strive for greatness. We empower our country to come together to do something remarkable: to bring the world to its feet.

For more information, please contact:

Nerissa Jawanda, Public Relations Specialist
Hudson’s Bay
t: 416-256-3371
e: Nerissa.Jawanda@hbc.com

Josh Su, Specialist, Public Relations
Canadian Olympic Committee
c: 647-464-4060
e: jsu@olympic.ca