In partnership with Canadian Tire Jumpstart and the Canadian Olympic Foundation, Sportsnet Magazine is producing a limited edition magazine titled “Why We Play”.

Available in Canadian Tire Retail locations from September 27th to November 29th, 2013The $5 donation is split between Jumpstart and the Canadian Olympic Foundation.


  • 100-page limited edition Sportsnet Magazine
  • Featuring 115 Athletes on how sport changed their lives
  • Includes Jonathan Toews, Gordie Howe, Justin Morneau, Sugar Ray Leonard, Hayley Wickenheiser, Joey Votto, Christine Sinclair and more!

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Rio 2016

Rio 2016

History was made in 2016 when Rio de Janeiro, Brazil hosted the Games of the XXXI Olympiad, marking the first time that a South American country welcomed the world to an Olympic Games. It was also just the third time that the Games were held in the southern hemisphere, following Melbourne 1956 and Sydney 2000.