The Canadian Olympic Team Brand

Over a century of stories, themes, and iconography inspired the new Canadian Olympic Team brand.

The video was developed in collaboration with director/producer Ben Hulse (benhulse.com), videographer/editor Benjamin Taft, audio designer Toby Hulse, with additional b-roll/editing by Cory Ransom.

The new brand was unveiled on June 6th, 2011 and will be phased in over the coming months and is expected to be completed by the end of 2011.

Olympic Club

Top Team Canada Fans

Al Redpath

Current Level

Legend

  • Total: 18165 points
  • Earned this week: 5208 points

Kerri McGregor

Current Level

Legend

  • Total: 15630 points
  • Earned this week: 3220 points

Benn Wood

Current Level

Legend

  • Total: 8788 points
  • Earned this week: 2260 points

Matthew Tully

Current Level

Legend

  • Total: 7350 points

Mary Manna

Current Level

Legend

  • Total: 6051 points
  • Earned this week: 1330 points

Beckie Santavy

Current Level

Gold

  • Total: 5669 points
  • Earned this week: 485 points
  • Next Level: Legend
  • Needed: 331 points

Clay Naslund

Current Level

Gold

  • Total: 4989 points
  • Earned this week: 1510 points
  • Next Level: Legend
  • Needed: 1011 points

Blair Munn

Current Level

Silver

  • Total: 4189 points
  • Earned this week: 75 points
  • Next Level: Gold
  • Needed: 61 points

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