The Canadian Olympic Team Brand

Over a century of stories, themes, and iconography inspired the new Canadian Olympic Team brand.

The video was developed in collaboration with director/producer Ben Hulse (, videographer/editor Benjamin Taft, audio designer Toby Hulse, with additional b-roll/editing by Cory Ransom.

The new brand was unveiled on June 6th, 2011 and will be phased in over the coming months and is expected to be completed by the end of 2011.