Canada Pavilion Set for 2010

In a downtown celebration site in Vancouver the federal government will erect a Canada Pavilion during the 2010 Olympic Winter Games, the Honourable Gary Lunn, Minister of State (Sport), announced last weekend.

The $10 million, world-class pavilion will showcase Canadian athletes and culture to the world. Amid the excitement of hosting an Olympic Games, the Canada Pavilion will be a major focal point for Canadian fans and for visitors around the world to learn about the amazing innovations and heritage in Canada.

It is also an excellent complement to the Canadian Olympic Committee’s (COC) newly launched Paint the Town Red program, which will spur Olympic spirit in Canadian fans everywhere.

The Pavilion’s dual nature sees it as a place for Canadians to support the country’s Olympic Team (and perhaps get a few autographs), as well as a promotional tool to draw investment and tourism to Canada. Few opportunities for marketing Canada are as optimal as an Olympic environment held on Canadian soil.

It will feature a huge Olympic component, intended in part to help get young Canadians engaged in the Olympic Movement – also one of the COC’s primary mandates. Such an incredible event held in this country, along with the strong attention to our winter sport athletes, will go a long way to inspiring youngsters to become active in sport and pursue a healthy lifestyle.

Visitors to the Pavilion will be able to learn more about Olympic and Paralympic sports, as well as the Own The Podium program, in which Ottawa, VANOC and other COC partners have invested to help athletes reach their potential in high performance sport.

It will also highlight Canada’s sustainable development initiatives, diversity and creative excellence. Find the Pavilion at the free “LiveCity” celebration sites, whose heart will be at David Lam Park and Georgia Street. For more, visit: .

As for Paint the Town Red, Canadians don’t have to wait for the Games to get here, they can get started right and show Olympic hopefuls that they are supported from coast to coast to coast. For more, visit .