Wednesday is Bell Let’s Talk day. The fifth year of crusading to end stigma attached to mental illness is highlighted by a new documentary and three sobering television spots.

Fact: 1 in 5 Canadians will experience a form of mental illness at some point in their life. – Canadian Institute of Health Research

‘CLARA’S BIG RIDE’ documentary debuts

Clara Huges Big Ride

Last year, Olympian Clara Hughes went on a really long bike ride across the country to engage Canadians in the mental health conversation.

The trip was called ‘Clara’s Big Ride’ and they made a documentary you can watch Wednesday, January 28th on CTV / CTV Two at 7 pm ET/PT. It will also be available on CTV GO and on demand on CraveTV and Watch: Clara’s Big Ride on demand

Canadian Olympic Committee chief executive officer Christopher R. Overholt is joining the conversation. In a LinkedIn post he said “on behalf of the Canadian Olympic Committee and all of Canada’s athletes, I’m proud to support Bell Let’s Talk. I stand with millions of Canadians nationwide, in the hopes that together, we can break down the barriers that surround mental illness.”

How to help end the stigma around mental illness:

1. Language matters – Words can help…but they can also hurt. Pay attention to the words you use
2. Educate yourself – Myths exist about mental illness that contribute to stigma. Learn the facts
3. Be kind – Small acts of kindness speak volumes
4. Listen and ask – Sometimes it’s best to just listen
Talk about it – Start a dialogue, not a debate

More at:


Help out on your own terms a few different ways. Bell will donate 5 cents to mental health initiatives for every:

Text msg sent or mobile/long distance call made from a Bell or Bell Aliant subscriber
Tweet using #BellLetsTalk
Facebook image share

This year’s spokespeople are Olympian Clara Hughes, actor Mary Walsh, comedians Howie Mandel and Michel Mpambara, artist Stefie Shock and broadcaster Michael Landsberg.