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Wellness

Wellness

It goes without saying that Olympians have to be at the peak of fitness come Olympic Games time. However, this…

Sustainability

Sustainability

It wasn’t long after Vancouver won the rights to host the 2010 Olympic Winter Games that the organizers set the…

Friction and Winter Sports

Friction and Winter Sports

Own the Podium (OTP) was created to give Canadian athletes the resources and the scientific support they would need to…

Brand Development

Brand Development

When the Olympic Movement was just beginning, it was small and somewhat intimate, lacking global recognition. Only 258 athletes from…