COC logo press release

Canadian Olympic Committee and ICON Digital Productions Announce New Partnership

Toronto (December 4, 2023) – The Canadian Olympic Committee (COC) is excited to announce Toronto-based visual communications agency ICON Digital Productions Inc. (ICON) as the Official Digital and Printing Production Partner of Team Canada.

ICON has extensive experience in the sports and entertainment industry producing signage and graphics for professional sports teams and events in Canada. They have worked with leading sports properties such as the Toronto Raptors and Toronto Maple Leafs, CONCACAF Champions League, the NBA and the NHL. 

 “We are thrilled to have ICON Digital Productions join Team Canada,” said Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation. “Through this new partnership, we’ll be able to raise the profile of Team Canada athletes at home and on the world stage. We’re excited to work together on the road to Paris 2024, Milano Cortina 2026, and LA 2028.”

 “We’ve been branding sporting venues for the past 25 years – helping teams connect with their audiences on a more meaningful level,” said Peter Evans, Co-founder and CCO of ICON. “We’re excited to take that to the next level with the national pride of Team Canada.” 

“We’ve all seen the rise of Canadian athletes on the international stage and, with Paris 2024 being the first Olympics to have venues full of fans since 2018, we can’t wait to help fans connect with the team and its athletes like never before,” said Juan Lau, ICON Co-Founder and CEO.

ICON’s partnership with the COC will include production of all signage and printed graphics for Team Canada branded spaces at the Paris 2024 Olympic Games, Milano Cortina 2026 Olympic Winter Games, and the Los Angeles 2028 Olympic Games. The signage will be visible across notable spaces such as Canada Olympic House, as well as major events on Canadian soil leading up to and during the Games. 

About ICON Digital Productions:

ICON Digital Productions, Inc (“ICON”) is a visual communications agency with two distinct divisions, ICON Visual (“Visual”) and ICON Media (“Media”).  Visual specializes in display graphics and print, while Media specializes in digital signage solutions and content strategy. Established in 1995, ICON has become one of North America’s preeminent leaders in its respective industries. ICON is headquartered in Markham, Ontario with production in both Canada and the US; sales offices in Montreal and New York City.  ICON serves a range of markets including sports and entertainment, events, trade shows and conferences, retail, beauty, fashion, CPG, property management, grocery, pharmaceuticals, hospitality, education, and transportation.



Peter​ Saltsman, Senior Manager, Public Relations
Canadian Olympic Committee
C: 647-382-6986

Chris Lau, Marketing Manager
ICON Digital Productions Inc.
C : 416-389-1968

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