December 4, 2014

CANADIAN OLYMPIC FOUNDATION LAUNCHES ‘HELP BUILD AN OLYMPIAN’ CAMPAIGN
HBC Foundation, Canadian Tire Corporation and Petro-Canada, a Suncor business will match donations, dollar for dollar

TORONTO – The Canadian Olympic Foundation (COF), in partnership with HBC Foundation, Canadian Tire Corporation and Petro-Canada, a Suncor business, are thrilled to announce the recent launch of the ‘Help Build an Olympian’ campaign which raises funds for the next generation of Olympic athletes. The campaign marks the first time the COF has offered a symbolic giving program to donors.
“We’re so excited to launch the Help Build an Olympian campaign, just in time for the holiday season,” said Leanne Nicolle, Executive Director, Canadian Olympic Foundation. “Canadians are cheering louder than ever – now they have another way to support Team Canada. By funding the next generation of Olympic athletes through this campaign, Canadians can help ensure sustained podium success for years to come. Thank you to our generous partners who have come on board to support the COF through this new initiative.”

Canadian Olympic Committee marketing partners HBC Foundation, Canadian Tire Corporation and Petro-Canada through their annual commitment will match every donation dollar for dollar, increasing the impact of each individual donor.

The digital fundraising campaign will allow donors to direct their donation to one of six targeted areas of need for both Olympians and the next generation high-performance athletes.

“Daily training, year-round coaching, proper nutrition, breakthroughs in technology in sport science, national and international competitions, and state-of-the-art equipment are all essential in propelling our athletes to the top of the podium,” Nicolle said. “By directing your donation to one of these six key pillars, donors can have a direct, measurable impact on the Canadian sport system and athlete development.”

Donors can visit the campaign and learn more about what it takes to build Olympians at olympicfoundation.ca. Proceeds will go to the Canadian Olympic Foundation to support the next generation of Olympic athletes through programs offered by the Canadian Sport Institutes and National Sport Federations.

About the Canadian Olympic Foundation:
Established in 2007, the Canadian Olympic Foundation gives to priority partners that drive high performance athletic achievement for Canada’s Olympic podium potentials and for our next generation of Olympic athletes. The Foundation also funds athlete, coaching, and sport awards and scholarships.

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Canadian Olympic Committee Media Office:      
Yvon Long, Senior Manager, Media Relations
Tel: 514-861-5180 / Cell: 514-206-6720
Email: ylong@olympic.ca

Cherry Ye, Coordinator, Corporate Communications
Tel: 416-324-4123 / Cell: 416-427-4341
Email: cye@olympic.ca 

Canadian Olympic Foundation Communications

Jessica Barrett, Coordinator, Marketing and Communications
Tel: 416-324-5012 / Cell: 416-346-5141
Email: jbarrett@olympic.ca