Canadian Olympic Foundation launches second 50/50 campaign ahead of Beijing 2022

TORONTO (January 24, 2022) – On Monday, the Canadian Olympic Foundation (Foundation) announced the launch of the Team Canada 50/50 for the Beijing 2022 Olympic Winter Games following the success of the inaugural Tokyo edition.  

The ‘Team Canada 50/50’ will once again add to the excitement of the Games by inviting Canadians to win big while supporting Team Canada athletes on their path to the podium. New this year is the addition of the Team Canada Sweepstakes that, with the 50/50, ensures every Canadian has the opportunity to win alongside Team Canada while supporting local sport.  

The fun officially starts on January 24 at 11:00 am in your local time zone. Through every purchase of a Team Canada 50/50 ticket, participants will automatically be entered into their provincial jackpot and every sweepstakes ticket offers a chance to win a cash prize of $5,000. 

Net proceeds from each provincial raffle will be invested directly into the respective provincial sport system, helping the Foundation make a tangible investment in people, infrastructure and science that help support Canadian athletes fulfill their Olympic dreams. 

Tickets start at $10 for the Team Canada 50/50 and $5 for the Team Canada Sweepstakes and can be purchased directly at teamcanada5050.ca. 

QUOTES:

“We are thrilled to launch this Team Canada 50/50 ahead of Beijing 2022. This initiative enables Canadians to win big while supporting high performance sport in their home province. Every ticket purchase will truly make a difference – not only for the lives of those who win but for Canadian athletes nationwide who continue to develop their skills with the hopes of one day reaching the podium.”

– Jacquie Ryan, CEO, Canadian Olympic Foundation and Chief Brand and Commercial Officer, Canadian Olympic Committee

“As a lifelong fan of the Olympics and Team Canada, being able to do my part in helping support not only Canadian athletes but those from my community meant so much to me. I never thought I would end up winning, but this is a really fun way to get involved and contribute to the Olympic dreams of athletes across Canada.”

– Kimberley Duncan (Ottawa, Ont.), Tokyo 2020 – Team Canada 50/50 winner 

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MEDIA CONTACTS:

Josh Su, Program Manager, Public Relations
C: 647-464-4060
E: jsu@olympic.ca 

Thomas Hall, Director, Communications and Media Relations
C: 514-790-1054
E: thall@olympic.ca