TORONTO (June 20, 2019) – On Friday, June 21, in celebration of Pride 2019 and Team Canada’s ‘Be You’ inclusion and diversity platform, the Canadian Olympic Committee will be hosting a thought-provoking panel discussion around inclusion in sport. Hosted by CBC Sports journalist Devin Heroux, guest contributors will discuss hot topics in sport today.
Following the panel discussion, all guests will be invited to launch Team Canada’s 2019 ‘Be You’ pop-up store, located at the CF Toronto Eaton Centre, the Home of Team Canada. A special announcement will also be made in support of You Can Play and Egale Canada, two organizations that have joined forces with Team Canada in helping to create a more inclusive sport environment since 2014.
All media are invited for interview, photo and b-roll opportunities. Please RSVP to Josh Su (firstname.lastname@example.org).
Launched in 2018, ‘Be You’, a brand extension of the bold Be Olympic campaign, is Team Canada’s diversity and inclusion platform aimed at empowering athletes to be their authentic selves.
Friday, June 21, 2019
10:45 am – Media arrival
11:00 am – Panel discussion and announcement
12:00 pm – Launch of ‘Be You’ pop-up store
Harrison Browne – Professional hockey player
Helen Kennedy – Executive Director, Egale Canada
Eric Radford – Olympic champion, figure skating
Kristen Worley – High-performance cyclist
Canadian Olympic Committee Office
250 Yonge Street, Suite 3000
‘Be You’ pop-up store launch and announcement
CF Toronto Eaton Centre – Alberts Way (Level 2)
220 Yonge Street
Josh Su, Specialist, Public Relations
Canadian Olympic Committee