NIAGARA-ON-THE-LAKE (June 14, 2019) – The Canadian Olympic Committee (COC) is proud to announce Pillitteri Estates Winery as the Official Wine Supplier of Team Canada. The six-year partnership, which focuses on co-branded licensed wine products, extends through the Olympic Games Paris 2024.
As the Official Wine Supplier, Pillitteri Estates Winery will own the pouring rights at Canada Olympic House and other COC-owned events. Additionally, the Pillitteri family has agreed to donate $1.00 CAD of every bottle sold from their Team Canada Wine Collection to the Canadian Olympic Foundation which will go towards supporting the next generation of Team Canada. The co-branded wine products will be retailed at $15.00 CAD.
Consisting of Team Canada red and white, bottles are available at the Pillitteri Estates Winery retail store based in Niagara-on-the-Lake and online at pillitteri.com.
Products distributed through the Canadian Liquor Boards, including the launch of a Team Canada Icewine, will be in-market at a later date.
“The Pillitteri family is driven by its pursuit of excellence, a value deeply rooted in the Canadian Olympic family,” said COC Chief Executive Officer David Shoemaker. “The COC is thrilled to announce this historic co-branded wine partnership, the first of its kind in Canadian Olympic history. Here’s to a world-class winery supporting our world-class athletes.”
“The Pillitteri family and everyone at Pillitteri Estates Winery is thrilled and excited to be a part of Team Canada,” said Pillitteri Estates Winery Chief Executive Officer Charlie Pillitteri. “We have always followed our Canadian Olympic athletes with excitement and enthusiasm and now to be able to help them excel in their sport on the world’s biggest stage is an honor. The launch of the Team Canada Wine Collection represents a big step forward in our 25 years of winemaking. It exemplifies our commitment to producing award-winning wines and we look forward to a long and fruitful partnership.”
Founded in 1993, Pillitteri Estates Winery is a 100% Canadian family-owned and operated enterprise. They are the international and domestic leader in premium Canadian wines, producing approximately 120,000 cases of wine each year with primary exports to Asia, including Japan, home to the 2020 Olympic Games. To date, Pillitteri Estates Winery has won over 1000 wine awards from both local and international competitions.
Josh Su, Specialist, Public Relations
Canadian Olympic Committee
Jeff Letvenuk, Marketing and Media Relations Manager
Pillitteri Estates Winery
t: 905-468-3147 x258