All of Canada was waiting with anticipation as HBC finally unveiled its Sochi 2014 Olympic uniforms on Wednesday in Toronto. Here’s a look at how the event unfolded through social media and our very stylish Olympians.

Of course, Olympic.ca was there to catch every moment.

The room was filled with media eager to catch a glimpse of the goods.

Backstage was buzzing as well.

2pm. Enough with the teasing, it’s finally time for the big unveiling. Leading the group of Olympians is Assistant Chef de Mission Jean-Luc Brassard.

Some of our athletes experienced unexpected side effects from the new HBC gear letting out their creative side.

Time to pack for Sochi!

The #HBCOlympics team uniforms have been unveiled. Here’s what the athletes will pack for #Sochi2014 with @TheHudsonsBayCo.

A video posted by Canadian Olympic Team (@teamcanada) on