Nourish the Potential of Canada’s Next Generation of Athletes

Making it to the Olympic Games is a journey that takes years of dedication and sacrifice. Across Canada, young athletes have the talent, drive and passion to compete on the world stage. What they need are the resources to match. The Next Gen initiative exists to support athletes during the most critical stages of their journey – providing the resources needed to grow, prepare and perform at all stages of their Olympic journey.

Right now, your support matters more than ever. With a focus on Milano Cortina today and the next generation already training toward future Games, investing now helps ensure Canada’s talent pipeline stays strong.

Until March 5, every donation to the Canadian Olympic Foundation in support of the Next Gen initiative will be matched* by Maple Leaf Foods, doubling your impact and helping nourish the growth, belief and potential of future Team Canada athletes.

Your generosity can help transform promise into performance, supporting not just today’s competitors, but those who will wear the maple leaf for years to come.

*Maple Leaf Foods Inc. (“MLF”) will match any one-time donation to the Canadian Olympic Foundation (“COF”) from January 30, 2026 at 12:01 AM Newfoundland Standard Time (NST) until March 5, 2026 at 11:59PM Pacific Standard Time (PST) inclusive, to a maximum aggregate amount of $30,000 CAD in matched contributions in support of the Next Gen Initiative. Matching funds are not guaranteed and will be applied only until the applicable matching limit is reached or the matching period ends, whichever occurs first. In the eventuality that donated funds exceed the matching gift amount, the excess donation funds will be redirected to support other priority needs of the COF. Matching amounts may not correspond on a dollar-for-dollar basis to individual donations. Official donation receipts for income tax purposes will be issued only for the amount actually donated by the individual donor. No tax receipt will be issued for matched amounts provided by MLF.