Hillberg & Berk Named Official Jewellery Partner of the Canadian Olympic Committee
REGINA (June 26, 2025) — The Canadian Olympic Committee (COC) and Hillberg & Berk, one of Canada’s premiere jewellery brands, are thrilled to announce a new four-year partnership.
Started in the prairies by founder and CEO Rachel Mielke, Hillberg & Berk has grown into a national, purpose-driven brand rooted in self-expression, social change, and standout design. As the Official Jeweller of the Canadian Olympic Committee, Hillberg & Berk will be a Team Canada partner through both Milano Cortina 2026 and Los Angeles 2028.
“As a brand passionate about community, we’ve always believed in the power of storytelling, and few stories are as inspiring as those told through sport,” said Rachel Mielke, founder and CEO of Hillberg & Berk. “Athletes have worn our pieces on the world stage for years as a symbol of confidence, strength, and unity. Now, in a moment of such national pride, we’re thrilled to bring this energy to Team Canada fans across the country.”
Introducing the Team Canada Sparkle Hearts
To mark the partnership announcement, Hillberg & Berk has released a special edition of its iconic Sparkle Ball™ earrings: the Team Canada Sparkle Hearts. Inspired by the heart of Canadians and the collective energy of coming together, $15 from every pair will directly support Team Canada.
A celebration of Canadian pride, the earrings represent the deep connection between sport and self-expression, and a continued commitment to support women athletes — an initiative at the core of Hillberg & Berk’s mission. Hillberg & Berk jewellery has been a long-time favourite on the field of play — and a literal good luck charm — for major moments in women’s sports. H&B is passionate about amplifying the stories of female athletes breaking barriers and the many developmental benefits that come from girls staying in sport.
The Team Canada Collection, Coming December 2025
The full Hillberg & Berk x Team Canada Collection will launch in December 2025. Follow along at @hillbergandberk over the coming months for sneak peeks and first looks at the new arrivals.
“We are thrilled to welcome Hillberg & Berk to Team Canada in this exciting new partnership,” said Jacqueline Ryan, Chief Brand and Commercial Officer of the COC and CEO of the Canadian Olympic Foundation. “Hillberg & Berk is an inspiring woman-owned Canadian brand that shares so many of our Olympic values. We can’t wait to work with them on the road to Milano Cortina 2026 and Los Angeles 2028.”
As part of the partnership, Hillberg & Berk will also be the presenting partner of the Canadian Olympic Team Ring Program, designing a custom commemorative ring for all Team Canada athletes who step on the field of play at Milano Cortina 2026 and Los Angeles 2028.
About Hillberg & Berk
Hillberg & Berk is a woman-owned, Canadian jewellery brand. With vibrant and versatile designs, H&B creates pieces for celebrating authentic self-expression with a commitment to purpose. A minimum of 1% of annual sales supports causes that empower women to reach their full potential.
About the Canadian Olympic Committee
The Canadian Olympic Committee believes sport has the power to transform Canada. Through the Team Canada Impact Agenda and together with our partners, the COC is committed to making sport safe, inclusive and barrier-free so more young people can play and stay in sport. Learn more at olympic.ca.
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Media Contacts:
Peter Saltsman
Senior Manager, Public Relations, COC
C: 647-382-6986
E: psaltsman@olympic.ca
Lydia Anderson
Public Relations and Executive Assistant to CEO/Founder, Hillberg & Berk
C: 604-868-2484
E: lydia.anderson@hillbergandberk.com