Moms of Olympians accompany their children every step of the way along the often rocky road towards the podium, holding their hand and picking them back up when they fall.
That’s why P&G has made it their mission to thank Moms and make sure they feel at home in Sochi.
P&G began paying tribute to Moms in the lead up to the 2014 Winter Games with their “Raising an Olympian” series, which highlights the vital role moms play in the Olympic journey. The series features several Canadian Olympians, including figure skaters Tessa Virtue and Scott Moir and speed skaters Francois Hamelin and Charles Hamelin.
Before the Games, every Canadian Olympic Team Mom received a special package containing a variety of P&G products from brands like Tide, Crest, and Swiffer, as well as an 8-inch tablet.
Team Canada hockey player Jocelyne Larocque’s mother, Nancy, was delighted to receive her “P&G Olympic Survival Kit”, and has been using her brand new tablet to take photos of her daughter on the ice in Sochi.
Jocelyn and Nancy had fun posing for pictures at the Gillette “Show your Game Face” photo booth, which has been at hit amongst athletes and their friends and family at Canada Olympic House.
Double Olympic gold medallist Kaillie Humphries’ mother Cheryl Simundson is one of the lucky Moms that P&G has been hosting in Sochi. “I feel like I’ve won the lottery,” she said. “We’re treated just like queens – better than queens!”
Canadian Olympians have been tweeting their appreciation for P&G’s support.
Team Canada hockey player Meghan Agosta took to Twitter to thank P&G for putting Moms in the spotlight.
Tessa and Scott (two of the 12 Canadian winter Olympians sponsored by P&G) went on to win a silver medal in ice dancing, after their second place finish in the inaugural team figure skating event. Scott thanked P&G for taking care of his Mom so that he could focus on fulfilling his Olympic dream:
“As an athlete, you worry about how your family’s doing. During the “Raising an Olympian” shoot, the P&G folks assured my mom they’d take care of her in Sochi and they’ve done exactly that. She even got a Canada flag manicure at the P&G Family Home!”