Canadian Olympic Committee (COC) Chief Executive Officer, Jean R. Dupré, today announced the appointment of Jolan Storch as General Counsel and Business Development Advisor. Based out of the corporate headquarters in Toronto, Storch will report to Dupré and COC Chief Operating Officer Christopher Overholt effective immediately.

As the latest addition to an already strong and experienced executive team, Storch joins an organization which has benefited from several personnel changes in the past year including a re-structuring and re-alignment of various departments, promotions and hiring of new staff all in an effort to support the athletes and partnerships within the sport community.

“As the COC continues to build on its new vision and direction, Jolan’s extensive legal expertise and unique business skills in the field of high performance sport will no doubt bring a strong perspective to her new role.” stated Dupré.

Most recently a Partner at Macleod Dixon LLP in Calgary, Storch brings years of both professional and personal sport experience to her new position at the COC. Her core practice areas involve sport, sponsorship and brand management legal issues and she specializes in intellectual property matters with a focus on trade-mark protection and infringement matters in the sporting world.

“Sport has always played a pivotal role in my life and I am fortunate and excited to continue in this field as I transition into my new role at the COC,” said Storch. “The passion and momentum of the Olympic Movement in Canada following the Vancouver Games has never been stronger and I look forward to contributing to the long-term development and sustainability of this national brand.”

Storch has worked extensively for sponsors of all levels, national sports organizations, sport funding organizations, Olympic legacy groups and athlete unions. As an athlete, Storch was a member of two national teams, indoor and beach volleyball, and two professional indoor volleyball teams in Switzerland. She also held the position of President of the Beach Volleyball Professionals Union and was a member of Athletes Canada.

In her new role, Storch will support the COC and Canadian Olympic Foundation in all areas of business including but not limited to: Board and Session governance and bylaws, oversight and responsibility for the Reporting Committees, legal support for the commercial rights management team, sponsorship contract drafting and negotiation of various business development projects, counsel to human resources employment issues as presented as well as all in-house legal needs.