Merchandise announcement helps winter Olympians

Merchandise announcement helps winter Olympians

By Asif Hossain

This story was updated on January 7, 2014. 

When Canadians world over don the new Hockey Canada jersey for the Olympic Winter Games in Sochi, they’ll be supporting more than just the women’s and men’s national hockey teams in Russia. They’ll be supporting all winter Olympians.

Read: Hockey Canada men’s team set to defend title

It was announced at the unveiling of the National Women’s team in Calgary on Monday, December 23 that half the proceeds from all Team Canada Olympic Hockey merchandise will be delivered to the country’s winter sport federations.

Hockey Jerseys

The popularity enjoyed by hockey creates significant economic activity in Canada. Last January, the end of the National Hockey League lockout helped the arts, entertainment and recreation sector expand by 4.1 percent, according to The Globe and Mail.

In Olympic years, many Canadians tend to display their pride and passion for their Olympians by wearing national hockey team merchandise (because skin tight skeleton suits don’t flatter everyone, and you can’t buy them in stores).

Hockey Canada has decided to use its powerful position within the Canadian sport landscape to help lift all winter athletes in a coordinated effort with the Canadian Olympic Committee, to dispense 50 percent of proceeds from merchandise sales.

“This partnership defines leadership and demonstrates how strong we can be as a sport community in Canada when we come together as one,” President and CEO of Hockey Canada, Bob Nicholson, said in Calgary.

“Today’s news will go a long way in helping all of Canada’s winter Olympians continue to dream of podium success.”

Present at the Calgary announcement were other winter Olympians whose sports can benefit from Hockey Canada merchandise, including Olympic champion bobsledder Kaillie Humphries.

Demonstrating Canadian pride by getting official Canadian Olympic hockey apparel now may very well help fuel future Olympic champions like Humphries.

Canadians buying the official hockey gear for Sochi can credit themselves each time they see the Maple Leaf on an Olympic podium.

Canadian Olympic hockey merchandise can be found at The Hudson’s Bay Co., Sport Chek and Canadian Tire stores. 

By Asif Hossain

Olympic Club

Feature Poll

TO2015 Daily RecapSee All

Day 16 Recap: Canada ends Toronto 2015 with 217 medals

Upcoming GamesSee All

2016 Rio

2016 Rio

History will be made in 2016 when Rio de Janeiro, Brazil hosts the Games of the XXXI Olympiad, marking the first time that a South American country will welcome the world to an Olympic Games. It is also just the third time that the Games will be held in the southern hemisphere, following Melbourne 1956 and Sydney 2000.

Top Team Canada Fans

Al Redpath

Current Level

Legend

  • Total: 34211 points
  • Earned this week: 4182 points

Kerri McGregor

Current Level

Legend

  • Total: 24210 points
  • Earned this week: 2300 points

Benn Wood

Current Level

Legend

  • Total: 20130 points
  • Earned this week: 2380 points

Mary Manna

Current Level

Legend

  • Total: 12419 points
  • Earned this week: 1205 points

Clay Naslund

Current Level

Legend

  • Total: 10235 points
  • Earned this week: 1185 points

Ivy Tennis

Current Level

Legend

  • Total: 8841 points
  • Earned this week: 1355 points

Beckie Santavy

Current Level

Legend

  • Total: 7568 points

Matthew Tully

Current Level

Legend

  • Total: 7375 points

Website by zync.ca | Programmed by Trew Knowledge | Powered by WordPress.com VIP

Follow

Get every new post delivered to your Inbox.

Join 1,104 other followers