Like quadrennial FIFA World Cup and annual Super Bowl advertisements, Olympic season brand watching has become a part of the lead up to the Games every two years.
Perhaps no company generates the anticipation to Olympic Games’ ads better than P&G and its biennial Thank You, Mom tear-jerker videos. The latest arrived on Wednesday with 100 days to the Games:
Other brands – and Team Canada partners – that got in on the 100 day countdown action includes Sport Chek. They created this video featuring Rio hopefuls, including double Olympic medallist swimmer Ryan Cochrane:
Heading to the sunny beaches of Brazil, shades will be high on the list of many athletes and general travellers. Oakley sent its Team Canada Olympic collection (see them all here) to several athletes. Olympic champ Bruny Surin wasn’t shy to share his sharp new look on Twitter:
Team Great Britain kicked off its 100 day to Rio 2016 celebration, with the unveiling of its new adidas team kit for the Games this summer (see Canada’s Olympic kit released two weeks ago here).
Meanwhile, New Zealand created a video that showcased the thousands of hours of training across the country put into reaching the Olympics 100 days away.
Australia’s video highlighted its younger athletes selected for Rio 2016, as well as pieces from this summer’s Olympic team kit.
Many cities celebrated 100 days to Rio by lighting up landmarks in the colours of Brazil, including Budapest. The Hungarian capital is one of the four cities bidding to host the Games in 2024.
Not to be outdone by its international peers, Team Canada released a video titled Ice in our Veins…
…and a contest where one fan can win a trip for two to Rio de Janeiro for a part of the Olympic Games through the Canadian Olympic Club and Team Canada partners CoSport and RBC.