COC, private partners help boost athletes’ funding [INFOGRAPHIC]

COC, private partners help boost athletes’ funding [INFOGRAPHIC]

By Asif Hossain

Next time you dunk your Oreo cookie into a glass of milk, pause for a second and take it all in. Not the delicious cocoa crumbs falling off your treat or the moisture ring forming around the cold glass on the counter.

Instead, think of speed skater Denny Morrison surging on a long track at 70 km/h or Kelsey Serwa flying 150 feet in the air to grab a world championship.

There is a connection between delectable desserts and Canada’s Olympic hopes and it became apparent on Thursday at the Air Canada Centre in Toronto, when Canadian Olympic Committee president Marcel Aubut announced a $37 million injection into Own The Podium, which aims for Canada to be a world leader in high-performance sport.

Own_the_Podium-EN

“At the COC, we know it takes a village to raise a champion, and we’re so appreciative of the outstanding support we receive from our private-sector partners,” Aubut said on Thursday.

These partners include Hudson’s Bay Company, RBC, Bell, Canadian Tire, adidas, BMW, Mondelez (maker of the Oreo) and many more who have put their faith in Canadian athletes to raise the country’s profile and instill national pride.

The $37 million contribution between 2013-16 is a 48% increase from the previous four years. During the last quadrennial Canada set a Olympic Winter Games record with 14 gold medals at Vancouver 2010 and won a total of 18 medals at London 2012, including the women’s national soccer team bringing home a bronze medal following an emotional semifinal encounter with their American rivals that united Canada.

With an increase in private-sector partnership and the additional financial contribution ahead of Sochi 2014 and Rio 2016, Canadian Olympic Committee is empowering its athletes to challenge the world with more funding, resources and a renewed sense of national purpose.

By Asif Hossain

Olympic Club

Feature Poll

TO2015 Daily RecapSee All

Day 16 Recap: Canada ends Toronto 2015 with 217 medals

Upcoming GamesSee All

2016 Rio

2016 Rio

History will be made in 2016 when Rio de Janeiro, Brazil hosts the Games of the XXXI Olympiad, marking the first time that a South American country will welcome the world to an Olympic Games. It is also just the third time that the Games will be held in the southern hemisphere, following Melbourne 1956 and Sydney 2000.

Top Team Canada Fans

Al Redpath

Current Level

Legend

  • Total: 31545 points
  • Earned this week: 3456 points

Kerri McGregor

Current Level

Legend

  • Total: 22740 points
  • Earned this week: 2935 points

Benn Wood

Current Level

Legend

  • Total: 18725 points
  • Earned this week: 3437 points

Mary Manna

Current Level

Legend

  • Total: 11639 points
  • Earned this week: 1513 points

Clay Naslund

Current Level

Legend

  • Total: 9555 points
  • Earned this week: 1749 points

Ivy Tennis

Current Level

Legend

  • Total: 8006 points
  • Earned this week: 1390 points

Beckie Santavy

Current Level

Legend

  • Total: 7568 points

Matthew Tully

Current Level

Legend

  • Total: 7375 points

Website by zync.ca | Programmed by Trew Knowledge | Powered by WordPress.com VIP

Follow

Get every new post delivered to your Inbox.

Join 1,108 other followers